Automation Company & Project Name Ideas

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Automation Company & Project Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Progress, Technology, Mechanics, Procedures. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Anthem Automations, Assist Automation, Ample Automations, Advise Animations.

With that in mind, here are more business names I came up with:

Generate more unique name ideas

BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Automation Firms are Siemens, ABB, Emerson Process Management or Rockwell Automation.

Generate more unique name ideas

BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming an Automation Company & Project

BizNameWiz Writer

by Craig M.
Branding Specialist at

The ideal business name for your automation company should be simple, memorable, and convey a meaning all at the same time. Some tips that could help are listed below to guide you in making the best decision in selecting a name for your automation business.

Here are some helpful tips to keep in mind when developing your automation business names.

  1. Analyse your Competitors: Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitor’s business name works for them will help you in forming your business names. When doing this, think about: What product values are they conveying in their business name? How does that work for them? Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”. Who does it best? Why does it work and how can I produce a better name?
  2. Do not Describe it: A typical pitfall most businesses run into is describing their business name too literally, using overused automation terms like automatic, smart, or system. A more effective business name should convey to customers your business and product values at a deeper level. Ensure to name your business in a way that has a story behind it. Using a word that wouldn’t be irrelevant when out of context also works in situations like this. For instance, “Smart Systems” depicts that the business focuses on providing automated systems that run more efficiently and intuitively than others.
  3. Make it a Memorable One: If you can create a memorable business name, then you have succeeded in the first step of getting into your customer’s mind. Using rhythmic pronunciation or alliteration (Smart Systems, Ambitious Automation) can go a long way! Though it is a task that’s easier said than done. Your business name should intend to stop a customer in their tracks and give extra thought to your product among your wave of competitors.
  4. Avoid a bad combination of words for the sake of creating a unique name: One of the mistakes venture owners make is developing bad word combinations when they confirm that their business name idea has already been taken. This idea is a step backward as it is not catchy, easily pronounceable, or memorable. In this situation, start from scratch and trying the aforementioned tips.

Automation Company & Project name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!


One of the largest engineering companies in Europe. The major activities of this company include infrastructure, energy, automobile, and industry. This company stands for innovation, engineering excellence, and reliability. The first Siemens company, Telegraphen-Bau-Anstalt von Siemens & Halske (“Telegraph Construction Firm of Siemens & Halske”), was founded in Berlin in 1847 by Werner vonSiemens, his cousin Johann GeorgSiemens, and Johann Georg Halske


ABB is the leading technological and Automation Company that provides innovating digitally connected and enabled industrial equipment and systems. This company is popular for manufacturing robotics. On 10 August 1987, ASEA and BBC Brown Boveri merged to form ABB Asea Brown Boveri.

Rockwell Automation

This is a short, simple and easy to remember name! the company uses the proper word combination, and it would be impossible for new clients to mistake their services to be anything other than automation.

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Annabella Frame
Annabella Frame
1 year ago

Workflow Project, Robo Trend, Automatifique