Car Rental Company Names

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Car Rental Business Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Efficient, Quick, Quality, Style. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Charge Car Rental, Crafty Cars, Crisis Cars, Caddie Car Rental.

With that in mind, here are more business names I came up with:

Generate more unique name ideas

BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Car Rental Companies are National Car Rental, Alamo, Hertz or Avis.

Generate more unique name ideas

BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Car Rental Business

BizNameWiz Writer

by Craig M.
Branding Specialist at

When considering starting a car rental business, one of the major issues you might come about is naming the brand. You should choose a name that resonates well with your personality and the brand image you are willing to project to your would-be customers.

Picking an appropriate name for your car rental business brand is very important. You will want to select a name which would give your business robust precedence, and speaks for your business. Some tips have been put together for you to help inspire a genuinely creative pick for your car rental business. Your brand might want to focus on:

  • Simplicity: A simple, short name will be tremendously easy to remember. A name too complex would simply be discarded or undoubtedly forgotten. The trick here is to keep the name simple and creative, without being too boring or plain. One classic example that comes to mind is Thrifty.
  •  Word Play: A little play on words here is not a bad idea. People love nicely alliterated names because they are creative and easy to remember. Think of names like ‘Car Castle’, ‘Rent Rider’ or ‘Temp Travels’. The key is to not copy names from others so your business name can be brandable, different from your competitors and astutely unique.
  • Telling your story: You would want your brand name to tell a story about the business. You can do this by adding specific words that convey the message you want to portray in the minds of your clients. For instance, you have affordable cars or just specific cars for rent, then you can go with names like “Affordable car Rental” or “Toyota Rent a Car of San Antonio” respectively.

Car Rental Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!


The American car rental company ‘Thrifty offers cheap and affordable car rental services across the US. The fleet of vehicles available includes Dodge, Jeep, Nissan, Kia, Mitsubishi, Ford, and Buick. This brand name is simple, easy to remember and tells a story of the business. The name comes to mind easily when talking about affordable car rental services.


 National Car Rental is highly rated for customer service and has a wide range of vehicles for rental. This car rental brand tells its story about being everywhere in the US, and not just restricted to a particular location. It is simple and short, easy to remember and it aptly conveys the right message to clients and prospective clients.


Budget offers an amazing advantage for travellers in the United States looking for a car rental that adequately fits their budget particularly because they allow customers to earn reward and discounts from partner airlines and hotels when you rent one of their cars. Their brand name tells their story of being economical, and it is simple and easy.

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Imogen Croft
Imogen Croft
1 year ago

Cheap Day Rentals, All-Day Rentals, Fast & Furious Car Rent