Cooking Channel Name ideas

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Cooking Business Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Healthy, Sweet, Flavors, Delicious. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Classy Chefs, Cevanus Cuisine, Sweet Spices, Tasty Treat.

With that in mind, here are more business names I came up with:

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BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Cooking Firms are Le Cordon Bleu, L’Academie de Cuisine, Chef Revolution, Nela Cucina.

Generate more unique name ideas

BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Cooking Business

BizNameWiz Writer

by Craig M.
Branding Specialist at

Naming your Cooking Business is no easy-feat, and for most restaurants their brand or name is all that needs to be said to sell would-be diners on making a visit. With that in-mind, here are a few tips to keep in-mind when naming your cooking business.

Firstly, it is a good idea to have a specific food and cooking area or niche that your business is focused on. Conveying this immediately in the business name and branding can help you connect with your target market and get more people through the doors. For example, if you are focused on organic food, specific diets, or plant-based eating, try to develop business names that incorporate these values. Some might be: VitaFoods, Nature’s Kitchen, or Earthborn.

You might even try a more personal approach, going with a name inspired by your beliefs, values, or goals. If your business is all about sustainable farming, for example, people who are passionate about this will quickly resonate with your branding. A name like The Ethical Kitchen is straightforward and communicates your brand values right-off the bat.

If your cooking business caters more to providing services than just good food, consider what the problem your business solves? This could be anything from making healthy food prep easier, providing meal kits for specific diets, or even educating people about gourmet cooking methods. Your branding should speak to this solution, with words like ‘fast’, ‘easy’, and ‘healthy’ being some good examples to consider.

Cooking Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!

Blue Apron

This is one of the leading meal kit prep companies in the USA. They provide ingredients and recipes to their customers using a subscription model. Their mission is to make cooking fun and easy. The name Blue Apron and the logo attached to it both work very well. The color blue relates to order, organization, and a clean-cut method. It is a great alternative to the color green, which is used often. The apron speaks to the customer’s desire to get their hands dirty in the kitchen and make their own meals, with a little help of course.

Sun Basket

This is a California-based meal kit company. They deliver fresh ingredients and recipes to their customers every month. They value sustainability and focus on organic food ingredients that are both fresh and clean. The name of this cooking business communicates these values very well, albeit in an indirect and creative way. When you hear the name Sun Basket, you probably get a picture of produce freshly harvested in the sun, which makes a great image of organic and healthy food. The creative aspect of this name is that it doesn’t immediately spell out what the service is, but you can guess that it is something natural.


This cooking business delivers healthy meals straight to your door. All you have to do is heat them up, and a nutritious and delicious dinner is served. The meals themselves are prepared by chefs. The name works well because it is simple, catchy, and coined just for this cooking business. What Freshly customers want most is an alternative to fast-food and other pre-frozen meals that are bland and not that healthy. The name says that you can enjoy fresh meals made out of great healthy produce. The tag line on the sustainable packaging is “chef-cooked meals delivered fresh”, which connects well with exactly what their customers want.

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Kyra Quintero
Kyra Quintero
1 year ago

Chop It, Pans and Pots Culinary Co, Gourmet Creations