Dress Shop Names

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Dress Business Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Beautiful, Elegant, Fancy, Fashionable. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Dream Dress, Flirt Skirt, Delicate Dresses, Dress Diva.

With that in mind, here are more business names I came up with:

Generate more unique name ideas

BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Rixo, Finery, Rejina Pyo, Fendi Firms are Rixo, Finery, Rejina Pyo, Fendi.

Generate more unique name ideas

BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Dress Business

BizNameWiz Writer

by Craig M.
Branding Specialist at BizNameWiz.com

Finding the right dress to wear for a special occasion can be a time-consuming proposition within itself. But building a dress shop brand that will garner the much-need word-of-mouth momentum to expand its customer base requires a name that can tell your story and create curiosity. Selling dresses can become a whole lot easier when you have an exquisite dress name that consumers feel connected to on a personal level. There is no better time than now to understand what makes a great dress shop name before you finally decide on one. 

  1. Express Beliefs: What are the emotions and values that inspire the dresses that you sell and influence your brand’s message to your customers? In order to cultivate loyal customers, you need to have a name that reflects a shared feeling amongst your shoppers. 
  2. Style and Attitude: Is your dress shop appealing to older, sophisticated women how high economic stature? Maybe your merchandise attracts young, flamboyant consumers or the young at heart. The dress shop name that you select will inform your interior design, your advertising choices, and the expectations of your consumers. 
  3. “Wow” Factor: Does your dress show name pop out in a list of competitors? Find an organic title that will catch eyeballs off guard and stir up the curiosity of your future audience.
  4. Distinctiveness: Your business name should make sense when it comes to selling dresses. But that clever brand title shouldn’t blend into the background and sound overly obvious. Think of words not normally associated with dresses and pair them with terms that sound like they are in the same glossy of women’s clothing.

Dress Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!


Reformation exemplifies the meaning behind their name with their taglines: “being naked is the #1 most sustainable option: and “makes killer clothes that don’t kill the environment.” Not only does the name Reformation speak to this eco-facility company based in downtown Los Angeles., but it also fits right in with the fact that the dresses are made from reformed and repurposed sustainable materials, vintage clothing, and deadstock fabric. How can your dress business name stand out like Reformation by avoiding generic femininity cliches?

Lovers + Friends

Also in the sunny city of Los Angeles is Lovers + Friends, dresses inspired by the lovers and friends of the designers. This is a name that sums up the creative process of the product right along with the warm, friendly, inviting nature of the brand and its relationship to its customers. Think about how your dress shop name can follow in the footsteps by choosing a phrase that is highly relatable and engaging as well.

Fame and Partners

Another sustainable option for dresses is the Fame and Partners brand for modern women with made-to-order options. When people take the time to get all styled up in a new dress, they want to make a statement at their social outing. When you pick a name like Fame and Partners, you are mixing together things that someone in a dress desires and values. What are those elements that emphasize the vibe beyond your dress shop?

Free People

Free People is an example of a company that knows exactly who their ideal niche consumer is, even down to an exact age, “a 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic.” Knowing up front that the main customer was going to be in their mid-20s, with a free spirit, and a casual, open-minded attitude sets the stage for their name. Women don’t have to be 26 to shop at Free People, but they ideally relate to that whimsical period of life, during college or after, where they have begun to know their likes and dislikes enough to embrace them boldly. Pick a name that portrays an attainable lifestyle that women either have or aspire to.

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Kourtney Corbett
Kourtney Corbett
1 year ago

Le Coquette, Polka Dot Creations, Satin and Lace