Insurance Company Names

Generate name ideas for your Insurance Firm below.

Premium names to kickstart your business

Created by branding experts and professional designers.

Insurance Company Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Security, Trust, Reliability, International. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

Generate more unique name ideas

BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Insuritas Insurance Co., Indorse Insurance, Fundancial Finance, Genius Guardians.

With that in mind, here are more business names I came up with:

Generate more unique name ideas

BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Insurance Firms are Allianz SE, UnitedHealth Group Incorporated, State Farm Group or Outsurance.

Tips for naming an Insurance Company

BizNameWiz Writer

by Craig M.
Branding Specialist at

Reliability and flexibility in terms of service provision are two of the main characteristics that insurance company clients are looking for.

Can you suggest these attributes through the selection of the right insurance agency name? Absolutely. A good brand name in the field of insurance needs to carry some weight, making customers rest assured that they’ll be offered reliable and highly personalized services.

  1. Avoid words that carry a negative connotation: A very simple example of such a word is “cheap.” While naming your company Cheap Insurance Co could be indicative of affordable solutions, some people will link that title to low quality. Be very careful about any hidden meaning or a potential negative sub-tone that a word carries.
  2. Choose one value to build your brand around: Values and emotions are much more powerful than industry words, when it comes to establishing an appealing brand. Draft a list of words linked to your values as an insurance agent – reliable, 24/7, personalized, adequate, affordable, comprehensive, effective, extra, international, etc.
  3. Let it be known if you specialize in one kind of product: Do you offer high quality health insurance? Or maybe your agency specializes in international travel, corporate insurances, disaster protection? If you only offer one category of products, adding that information to the agency’s title would be the best approach.

Insurance company names are more practical than creative. They give clients confidence and peace of mind. Needless to say, you can go down a more abstract road. Still, be careful with taking your efforts too far and making your name sound silly instead of relatable.

Insurance Company name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!

Payless Insurance

A very good approach to tackle the problem mentioned in the first point of the previous section. Payless Insurance tells clients that the product packages are inexpensive, without having to turn to troublesome words like “cheap.”

Upgrade Insurance

The word “upgrade” means to elevate, to take to the next level. Obviously, this is something everyone would want to do with their insurance. The title focuses on a word with highly positive connotations and builds a favorable image this way.

Royal Auto Insurance

The name accomplishes two things. First of all, it tells you exactly what kinds of insurance the agency deals with. The addition of the word “royal” gives the services, high class and even VIP vibes.

Choice Insurance Agency

When looking for insurance, people want to have choice. The name focuses on a favorable characteristic that will appeal to the majority of clients and turns this characteristic into the highlight of the brand.

Need a Premium Business Name?

Find hundreds of Business Names created by branding experts and professional designers at Domainify.

Share your business name ideas
1 Comment
Inline Feedbacks
View all comments
Natalie Kavanagh
Natalie Kavanagh
1 year ago

Life Brokers, Health and Wealth Insurance, Pro Insurance