Food Truck Business Names

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Food Truck Business Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Tasty, Wagon, Moving or Tempting. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Tasty Truck, Traveling Taste, Wheeled Wonder or Roaming Recipes.

With that in mind, here are more business names I came up with:

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BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Food Truck Firms are Oink & Moo BBQ, Cinnamon Snail, Ms. Cheezious or Kogi BBQ.

Generate more unique name ideas

BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Food Truck Business

BizNameWiz Writer

by Craig M.
Branding Specialist at

When they first appeared, food trucks were considered a quick and convenient option to get some junk food or a sandwich. Today, the food truck industry has become so diversified that some of its representatives offer clients gourmet experiences.

A good name for a food truck will obviously highlight the type of food clients can buy. But this isn’t the only branding essential. Thinking about a couple of additional business aspects will result in a memorable title that will draw potential clients in.

  1. No doubts about what you have to offer: if you sell pizza from your food truck, that should be announced loud and clear. The same applies to burger trucks, salad trucks, Mexican or Korean food trucks. This is the first distinctive characteristic that will pinpoint your niche and you have to incorporate it in the title somehow.
  2. Consider future expansion: while the name has to be specific, don’t limit your opportunities for future menu expansion. For example, if you serve Korean food, that should be known. Don’t go narrower than that (for example – Korean BBQ), as such names would make it impossible to expand the menu and let clients know about the change without getting them confused.
  3. Think about visuals: a name will need to appear on the side of the food truck. Hence, it should be short, sweet and legible. Think about the way the company name will be printed on the food truck and whether it will be accompanied by visuals. To do so, you will need to adopt a more comprehensive view of your brand elements – name, logo, colors, etc.

And finally – don’t forget to have a bit of fun. A food truck offers a casual experience and it doesn’t need a stuck-up name. The title should make the business feel approachable. Being a bit humorous or even silly can help you accomplish the goal.

Food Truck Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!

Roaming Rooster

Fun and cool, this name also hints about the type of food you can expect. Obviously, the Roaming Rooster food truck serves chicken-based food – sandwiches, fried chicken, chicken salads, etc. It gets the job done without being too obvious or literal. At the same time, the title sets the mood and sounds a bit rebellious.

District Pita

It’s pretty obvious that the food truck serves Mediterranean dishes and pita-based sandwiches. The title also focuses on belonging to the community, being familiar and approachable.

Steak Freak

If you’re passionate about your steak, this is the food truck for you. The fact that the two words rhyme with each other gives the business title a nice and melodious sound. Having such a catchy phrase as your business title is always a good idea to increase recognition and memorability.


Since the word is Spanish, you can quickly infer we’re talking about Mexican food. Mamita’s also establishes a connection with your mom or grandma’s kitchen. People feel warm, comforted and excited about trying food that’s similar to what their family makes. This is the very emotion that Mamita’s explores and elevates.

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Ruby Griffiths
Ruby Griffiths
1 year ago

Yummy on Wheels, Sandwich Stations, Fun Truck Burgers