Lingerie Brand & Shop Names

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Lingerie Store Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Silk, Satin, Sleep or Allure. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Goodnight Glam, Sultry Sleep, Sleep in Silk or Thin Thread.

With that in mind, here are more business names I came up with:

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BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Lingerie Firms are Victoria’s Secret, Zivame, PINK or GapBody.

Generate more unique name ideas

BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Lingerie Store

BizNameWiz Writer

by Craig M.
Branding Specialist at

A lingerie company is a tricky business, especially when it comes to naming. This is because you have the unique challenge of presenting your audience a brand that combines sensuality while selling confident, mysterious, sexiness to your customer. Most importantly, you CAN’T come off as corny. Your brand has to evoke confidence. You have to present yourself as something people can walk into with their head held high, rather than some silly boutique. As mentioned before, the best way to do this is by doing something mysterious. Something that hints at the nature of your clothing without totally giving away it’s intended purpose. Furthermore, your business might get into some hot water with either your location or even obscenity laws if the name is too risque.

Lingerie Store name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!

Dream In Lace

This is a great name because it paints a brief, sensual picture in your audience’s head without giving exactly the dirty nature of the clothing being sold. We get a quick hint at what it’s intention is with the word “dream”. This world tells us that something is up, but it doesn’t specify what about. The word is mysterious and open ended, which is great for this kind of business. Any time you have a broad word in your name, you are not only generating natural interest, but you are leaving a guessing audience to figure out the innuendo in the name of the business. This happens again with the world “lace”. It’s not the full description of the clothing being sold, rather, one part of the clothing. This adds mystery and is almost a metaphor for the scantily clad nature of the clothing.

Hanky Panky

Gross. Nobody wants to be seen walking into a store with such a creepy name. No one would want to apply for a job there. No one would want to introduce their spouse at Thanksgiving to their family and say “My boyfriend/girlfriend works at HANKY PANKY”. Not only does this name make fun of an intimate, vulnerable side of consumers, but it goes right out and says exactly what the store is for. When people go to a lingerie store, they want to feel like they’re morally above people going to a s*x boutique. When the name of the store is literally just “Hanky Panky”, all the nuance and subliminal meaning is thrown out the window. You might as well open a strip club with the same name. Lingerie is supposed to be a classy, sensual way to express one’s self with their clothing. It should be marketed to as many people as would willingly purchase this kind of clothing. When you take people who are shy about lingerie, and you force them to walk into a store with such an obscene, egregious name, you lose potential customers.

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Abiha Carrillo
Abiha Carrillo
1 year ago

Naughty Trends, Take It Off, The Bra Shop