Luxury Business Names

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Luxury Business Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Grand, Royalty, Elevated or Executive. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Luxury Levels, Diamond Deals, Greater Goods or Luxurious Living.

With that in mind, here are more business names I came up with:

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BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Luxury Firms are Louis Vuitton, Chanel, Hermes or Gucci.

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BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Luxury Business

BizNameWiz Writer

by Craig M.
Branding Specialist at

Luxury needs no announcement – it speaks for itself. The same is expected for brands that deal in luxurious products. Having elegance and exclusivity in mind, a luxury brand name that is catchy and understandable will definitely be remembered.

It does not matter if your brand would deal in the luxury retail sector, high-end manufacturing or craft production; your luxury brand name should connote the style and prestige that your audience demands

Picking an appropriate name for your luxury business brand is important. Therefore, when considering luxury brand name ideas, you’ll want one which would give your brand a powerful advantage. Here are some tips put together to assist you to pick out the perfect name for your luxury brand business. Your brand might want to:

  1. Show Sophistication: Elegant company names with great taste, finesse, and the right vibes can afford your brand the opportunity of doing business with high-net-worth individuals and people with higher standards. It just begins with the right perception. Have you heard of “Cartier”?
  2. Be Simple: Any brand name that is too complex can be easily discarded or forgotten. A simple, short name will be easy to remember and depicts a lot more refinement. Complex names also tend to be boring and tricky. Try out being creative, and keep it short and simple. In reality, many luxury brand owners have stuck to the simplicity of naming the brand after their own names.
  3. Be Classy, Not Trendy: Exclusivity is a major perception of luxury. You do not want to project the impression that your brand’s products are easily accessible by everyone. Therefore, do not follow trends. Stay classy and creative. This where a brand like “Fendi” comes to mind.
  4. Infuse Foreign Languages: To expand your search, you might also consider picking words from other languages. The romance languages – like French, Spanish or Italian – are often very effective in naming luxury goods. But, be careful, some words may have secondary meanings in the local slang and may carry a different meaning from what is intended. Carry out a detailed research and keep brand names like “Lancôme” in mind.

Luxury Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!


Known for their luxury handbags and leather goods, the Italian brand name comes from the verb “Fendere” which stems from an occupational surname for a wood splitter (Craftsman). This name suggests care, comfort and finesse that appeal to a certain set of people.


Depicting affluence and sophistication, this brand name is from a strong heritage of French origin where the founder drew inspiration from a French castle, Château de Lancosme. The yellow roses at the site are also an inspiration for iconic flower emblem that’s become synonymous with the brand’s logo. It depicts affluence and sophistication.


Luxury brand jeweller Cartier is named after the owner. It is fanciful, easy to say and extremely simple, making remembrance very easy. Cartier has become a renowned brand of sophistication and luxury.

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Affan Barnes
Affan Barnes
1 year ago

Indulge, Gold and Platinum, VIP Creations