Makeup and Beauty Business Names

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Tips for naming a Makeup and Beauty Business

BizNameWiz Writer

by Kate S.
Branding Specialist at BizNameWiz.com

If you’ve ever tried coming up with a name for a product or business, the process is always the same: tedious, nerve-wracking, and time-consuming. After all, great things don’t come easily-right? Finding the right name can take your brand to the next level and will be your client or customers first impression of your business. With that in-mind, here are a few tips to think of when developing name ideas.

 1. Relatability: Having a relatable name can help users easily connect with your brand. For instance, a beauty brand name that conveys “organic” or “pure” products, such as Lush or Natures Beauty, is instantly relatable and attractive to your target audience.  The more people can relate with the name, the more inclined they are to working with you. Another example could be a brand like Dermstore, a name that clearly conveys a brand that focuses on quality, tested, skincare without any frills.

2. Keep it simple: Simplicity is often overlooked in the brand naming process. A simple name is easier to remember and will assist in your marketing efforts. Save people the trouble of trying to pronounce or remember the name of your brand. Allure is a perfect example of this point; it’s simple, pronounceable, and relevant to the industry/niche.

3. Marketability: Whatever name you come up should have the power to win people over. It could be a name that tells a story, your purpose or something that will connect the heart of your clients to the brand. This is one of the driving forces of the Kylie brand (by Kylie Jenner), a name of the brand owner is marketable in many fields, even outside of beauty.

I hope these tips will go along way in helping you find the perfect brand name, you can also try using our Name Generator to help create ideas. If you’re still having trouble developing a name,  we’ve asked four of our branding experts to come up with ideas for Makeup and Beauty business names. You’ll find their suggestions below, as well as a competitor analysis that breaks down how some of the top companies got their name.

Makeup and Beauty Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!

Allure

This is one of the A-list beauty brands in the world, and the reason isn’t far fetched.  To “allure” is to fascinate, charm, appeal to someone or something. The name is simplistic in nature, easy to remember and portrays a strong message to both consumers and prospective buyers. This sparks excitement and leaves people with a longing they need your brand to fill for them. This is what a good brand name does to people. It invokes a want that they think only your brand can fill.

Sephora

‘Sephora’ originating from Greek origin is unique for its association with femininity. This resonates with over 80% of their consumers, who are female. Add to that the fact that the brand name is simple, thereby making it easy to remember, even among non-users of the company’s products.

Kylie

One competitive advantage Kylie, the brand, has going is its brand name. The company is named after its owner, Kylie Jenner, who is one of the most popular people in the world and among the consumers of the brand’s products. Consuming products of the Kylie brand is therefore associated with having something in common with the owner, who also doesn’t use anything less than top quality.

Dermstore

‘Derm’ is a Greek word that means skin. So the ‘DERMSTORE’ can be loosely translated to mean the skin store. This brand name sends across a reinforcement of the values of the brand as well as its personality as a brand that cares for the skin. Little wonder is it then that the name has become a household name, winning a lot of consumers over.

L’oreal

L’oreal, meaning “made of gold; decorated with gold; beautiful, excellent”, makes quite a statement. It brings to life the purpose of the company, BEAUTY.

Don’t forget to try our business name generator!

Don’t forget to try our business name generator!

Don’t forget to try our business name generator!

BizNameWiz Writer

Sandra S.
Branding Specialist at BizNameWiz.com

Ideas from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers!

Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business?

Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Don’t forget to try our business name generator!

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Rim
Rim
1 year ago

Hella beauty

Haley
Haley
1 year ago

Unique Spa and More!

Yetunde shonibare
Yetunde shonibare
10 months ago

Instant beauty

Akanksaha Powar
Akanksaha Powar
9 months ago

Beauty is Attitude and nothing much

Crystal Mercier
Crystal Mercier
5 months ago

Crystals_beauties

Murat Wolf
Murat Wolf
3 months ago

Lips, Beauty Smudge, Nude Nights

Kerry-Ann
Kerry-Ann
3 months ago

Madam Notch
SisterMe
Trend Blush
HIGUE
Guru Glam
FAN Lashes
MOMO’S