Best Nail Business Name Ideas
These days, everyone is either having their nails done, or learning to do nails. Gels, acrylics, coffin shape, square shape – the list goes on and on!
Remember a few years ago when eyebrows were ‘the thing’? Well, it’s the same with nails – just like a brow wax and tint is now a monthly staple on most schedules, a nail appointment has become almost as regular in the diary as a haircut.
Enter – brand new nail businesses! After a zillion national lockdowns, it’s no wonder crafty individuals in their masses, having practised their art and honed their skills at home, are now looking to turn their hobby into a business. And what would a business be without a catchy name?
One-Word Nail Business Name Ideas
The catchiest of catchy business names are one-word names. Short, snappy, and easy to remember. With a lot of competition out there, you want your nail business name to stand out, no-nonsense or unnecessary add-ons. Think about how you want your clients’ appointments to feel – smooth, fuss-free, easy.
As well as using the obvious ‘nails’, think of some industry-specific words – gel, acrylic, hands – to help you to choose your one-word business name. I put some of these words into our nail business name generator, filtered the results to show one-word names only and here are some of the best results:
Tips For Creating a One-Word Nail Business Name
A one-word nail business name needs to deliver your desired first impression to potential clients in one single word – a lot of pressure on just a few syllables – so the tone is of the utmost importance here. The industry filters in our nail business name generator are really helpful in capturing the right tone for your one-word business name. Obviously, ‘beauty’ is the first box to tick, but I also clicked ‘services’, ‘luxury’ and even ‘creative’ to help refine the results and get the best possible selection.
Colloquial words are a great help, for example, I entered ‘claws’ instead of nails to create ‘Clawsology’. Don’t be afraid to combine words to create names like ‘Handscape’ either!. Industry-specific terms like ‘manicure’ are also useful, that’s how I got ‘ManiPad’, which is a bit of a pun – but more on puns and alike later.
Word Play Nail Business Names
There is a lot of scope for some fun wordplay when creating your nail business name – this is where the puns come in. As well as just sounding witty, a clever play on words or an alliteration makes for a more memorable name. I’ve compiled a mixed list below, offering all kinds of wordplay nail business names to inspire you:
- Posh Polish
- Get Tipsy
- Nail Network
- Show Of Hands
- Nailed It!
- Pamper Pad
- The Nail Box
- Mani Maker
- Top Coat
- Blue Lamp Beauty
- Heaven & Gel
Tips For Creating a Word Play Nail Business Name
I added a few more keywords to the nail business name generator – ‘beauty’, ‘salon’, ‘pamper’ etc – and selected the two-word filter this time. Combining words is key again, you might be surprised at what you come up with – I was particularly pleased with ‘PhenomeNail’! Switch on the rhyming filter, too, for some full rhymes, half-rhymes and tons of alliterations to choose from.
Once you have started to use wordplay, it will become easier to think of more cool options for your nail business name. For instance, ‘Clawsible’ (a play on the word plausible) could also become ‘Clawsome’; ‘Top Coat’ could instead be turned into ‘Base Coat’ or ‘Gloss Coat’; ‘Mani Maker’ could double up on literary techniques to become ‘Mani Made’, making use of alliteration and a play on the term ‘man-made’ – you’re welcome!
Vibe-Specific Nail Business Names
Within the nail industry there is a wide range of different kinds of nail businesses – some pride themselves on creative and unique nail art, some are great for nails in a hurry, and some go all out for a full-on pamper experience. Knowing exactly which subcategory your nail business falls under is guaranteed to make naming your business a lot easier.
This is where the keywords you enter into our nail business name generator will make a big difference, so have a good think about what you want clients to associate with your nail business when they first hear your name. I entered in various associated terms – from ‘express’ to ‘artful’ – into our nail business name generator, and here are some of the names I got:
- Glam Nail
- Flash Nail
- The Nail Spa
- Mani Deluxe
- Unique Nail
- Gel Creations
- Artful Tips
- Tip To Toe
- The Manicure Garden
- Nail Express
- Creative Touch
- Tips & Tranquillity
- Elite Nails
Tips For Creating Vibe-Specific Nail Business Names
Lots of these names could be used for many types of nail business, but some are specific to certain services or atmospheres. ‘Flash Nail’ or ‘Nail Express’ would obviously be suited to a business providing fast and efficient appointments, whereas ‘Gel Creations’ or ‘Artful Tips’ may be used somewhere offering a bespoke nail art service.
Brainstorming your thoughts is always a good idea when naming a business and thinking about what you represent, so you should create a mind map of the kind of words you want to associate with your nail business or search for some associated terms. For example, you should look at synonyms for words like ‘tranquil’ and use words like ‘garden’ to help capture a relaxed, spa-like vibe.
Some name ideas for you:
- Nourished Nails
- Nails By Nature
- Nail Designs
- Curated Cuticles
- Mani Maker
- Pedi Professionals
- Pedi Pros
- Toe Pros
- Pampered Pedis
- Pamper Pros
- Nail Regale
- Regal Nails
- Nail Indulgence
- Necessary Nails
- Nail Necessities
- Fancy Nails
- Cutie Pie Nails
- Splash Nails
- Nail Delights
- Bossy Nails
- Dream Nails
- Nails Come Alive
- Ladies Look Nails
- Flash Nails
- Your Nail Tech
- Deep Wave Nails
- Envy Nails Salon
- Real Talk Nails
- Charmed Nails
- Nailed It
- Nailed Down
- Tough as nails
- Get Nailed
- Hard as Nails
- Bed Of Nails
- House of Nails
- Tooth and Nail
- Nail Bar
- Nail Set
- Polish Palace
- Get Polished
- Spit and Polish
- Polish Place
- Polish Off
Best Real-World Nail Business Names and Why They Work
The Nail Yard
Simple, but effective. The Nail Yard offers eco-friendly, organic nail and skin care services. The brand is highly professional but offers great value for money and, central to the name, a luxurious client experience as respectful to the environment as it is to the wellbeing of the individual.
Why It Works
The Nail Yard does exactly what it says on the tin. Branches and blossoms hang in the window cleverly adding to the feeling created by the name – you’re in a calm and natural space where you can expect deluxe services. They work with the most natural nail polishes on the market and endeavour to use the least amount of chemicals but the highest amount of natural ingredients possible for each and every treatment.
Nails By Heather
Is there a pattern emerging here? Another no-nonsense name fronting a business that is going from strength to strength. Heather is very popular on Instagram and over the last few years has become one of if not the most sought after nail tech in her native North East England, providing the most innovative and funky nail art designs out there.
Why It Works
Using your own name in your nail business name is a confident move, directly attaching you personally to the work you do. It creates the warmer, more personable vibe key to businesses like Heather’s, where clients have free reign over design ideas and are actively encouraged to be as creative as possible. That sense of familiarity is super important in the beauty services industry – if you’ve never had a manicure-come-therapy-session, you haven’t found the right nail tech for you!
As fancy as it sounds. Gloss Bar prides itself on providing services focused on promoting nail health in cleaner-than-clean, uber zen, almost clinical environment. Think of the Clinique and Clarins makeup counters in your local department store.
Why It Works
‘Gloss’ is a cleverly used nail-specific word, making us think of all things clean and shiny – and isn’t that how everyone wants their nails to be? It’s worth noting here that there is no ‘the’ at the beginning of this nail business name, which minimises exclusivity and makes Gloss Bar more approachable.
Most Successful Nail Business Names
Another nail business name tells its clients exactly what it’s all about. Launched in 1979 on the world-famous King’s Road in Chelsea, Elegant Touch has since won numerous awards for its false nail collections and become the UK’s leading nail care brand.
Why It’s Successful
This nail business name perfectly balances the elite and the accessible in two simple but cleverly paired words. Elegance is a desirable quality and the inclusion of this adjective in the name tells customers exactly what to expect. ‘Touch’ brings us back down to earth again, reminding customers that with Elegant Touch, glamour is within reach.
World-renowned nail business OPI is a global leader in nails. Originally started in 1981 after noticing that nail techs were buying dental acrylics to make nail extensions, they filled the hole in the market with their creative and witty names for bright and bold nail colours.
Why It’s Successful
OPI originally stood for Odontorium Products Inc – see why the name was abbreviated? When it comes to initials, OPI is proof that a short, snappy and memorable nail business name is best.
Founded in 1999, Nails Inc has become one of the most innovative independent nail brands out there, offering both nail products and services. A nail all-rounder – the clue is in the name!
Why It’s Successful
Though incorporated does denote a company that has formed into a legal corporation, it also works as a mark of inclusivity. There’s no deciphering required with a nail business name like Nails Inc, it’s apparent upfront that this brand is just all about nails – polishes, manicures, even training academies!
Top 3 Tips For Naming Your Nail Business
Hopefully, at this point, you’re beginning to imagine some potential names for your nail business and getting excited about what is to come. It goes without saying that researching the industry you are entering into is important, particularly when you’ve reached the naming stage, and these top tips will be a great help to you during that process.
There are plenty of factors that come into play when deciding upon your nail business name, so these steps are by no means an exhaustive list. Think of them more like the bare bones, the starting block from which you can leap into the next stage of your nail business journey!
Tip 1: Identify Your Niche
As we discussed earlier, within the nail industry, there are lots of ‘subcategories’. When naming your nail business, you first need to know exactly what it is that you are going to be offering. Simple manicures and pedicures? A relaxing pamper session? Quirky, bold and unique designs? Whatever your ‘thing’ is, your name needs to embody the overall experience that you’re trying to create.
This is where your research needs to be refined to be super beneficial to you. If you’re building your own nail business, chances are you’ve been influenced and inspired by some specific established brands – so use them! It’s one thing to know the businesses you love, what they offer, who their clientele is etc, but dig deeper at this point. Why did they choose the name they chose? Are there any patterns or similarities in the names of the businesses you like? If so, what are they? Keeping a record of this research will serve you well – get those mood boards started.
Tip 2: Pinpoint Your Target Market
This is a fun step because it’s at this point that you get to focus on those whose attention (and business) you want to attract. These are the people who will be coming to you for nail appointments but also inadvertently advertising your business – if there is one benefit to providing beauty services, it’s that your work is basically free advertising!
Identifying your target market will help you to decide on other aspects of your nail business later in your journey – think decor, salon playlists, refreshment options – but will first be a huge help in choosing a name. There are some important aspects to consider, think of them like a flow chart, with one point leading to the next:
- Do my target audience belong to a particular demographic or age group?
- Are there any particular expressions/colloquialisms my target audience will respond well to?
- What kind of names would stand out and stick with my target audience?
- How will they communicate with you/each other?
Considering a focus group made up of your target audience is a helpful way to trial and test ideas once you have them. This will also help you decide if you need to do any fine tuning or tweaking, and the more you discuss and receive feedback for potential nail business names, the easier it will become to choose one.
Tip 3: Don’t Settle For The First One!
Don’t get me wrong, sometimes the first option is the best one – but you only know that for sure when you’ve shopped around a bit and circled back!
If you hadn’t guessed already, mind maps, mood boards and brainstorms are high on my list of requirements for deciding on a nail business name, as they should be on yours. If you’re struggling with words, a visual representation of general ‘things’ and ‘stuff’ you want to include in your nail business will help you to conceptualise potential names. Once you have thought of your first one, write it down – and then write down every one you come up with after that! Comparison is key, so having multiple names down in front of you, whether it’s 5 or 50, will help you weed out the ones you don’t like and focus on the ones that stand a chance.
In summary, your nail business name should be:
- Appealing to your target audience.
Keep in mind at every step that the aim is for you and your clients to believe in what you’re doing and to be confident in the services you provide. First impressions are everything, so be sure to utilise this guide and the fantastic nail business name generator to help you choose your very own nail business name!