Photography Business Name Ideas

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Photography Business Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Portrait, Frames, Tripod, Smile. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Picture Perfect, Pristine Portraits, Smile Service, Immaculate Images.

With that in mind, here are more business names I came up with:

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BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Photography Firms are AgfaPhoto, Andor Technology, Art Chick Photography or Boots UK.

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BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Photography Business

BizNameWiz Writer

by Craig M.
Branding Specialist at

Photography studios and businesses have to “ooze” creativity out of every single brand detail. You can’t afford to pick a mediocre name for your company. If the name doesn’t speak of creativity and professionalism, attracting new clients will become incredibly difficult in this highly competitive world.

You can approach photography company name selection in many ways. Start with the basic brainstorming session and use the following tips to fine-tune your idea.

  1. Make it easy: stay away from niche photographic terminology, even if such words reveal exactly what you do. The same applies to difficult spelling or very complex wordplay that only a few people will understand. Some of the best business names say a lot with just a few words. So, don’t be verbose or overly-complicated. If something seems a bit too convoluted, it probably is.
  2. Let people know what photography you do: do you specialize in black and white portrait photography? Or maybe you’re a wedding photographer? How about a studio that handles photographic editing and post-production? A good company name should make these niche specializations clear right from the start.
  3. Naming the business after yourself is a good idea (to a degree): are you already a well-established professional in the photography world? If people are looking for you by name, adding that to the company title would be a good idea. People who have a complex or difficult to pronounce name may want to go for a nickname instead.

To summarize – you should keep it short and simple (and as niche as possible). Your area of specialization sets you apart from everybody else on the market. Highlighting that competence in the name of your company gives you some edge right off the bat.

Photography Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!

Visual Captivity

With such a descriptive name, a photography business really stands out. You can almost imagine vivid, captivating images that are sharp and artistic. The name is an excellent demonstration of the keeping it simple tip. You don’t need complex phrases or terminology to make an impression.

Shameless Pinup & Boudoir

The name accomplishes two things. For a start, it tells you exactly what kind of photography the business deals with. Adding the word “shameless” to the title suggests that the company is unapologetic and that it also works on making clients feel comfortable and free during their shoot.

Wall Street Headshots

Here’s a very, very niche photography company with an equally niche name. The studio focuses mainly on career shots and portraits. But you didn’t need that explanation, did you? It’s all pretty obvious (which makes the name brilliant).

Story of You Photographs

The name is brilliant for one very simple reason – it directs the attention towards the client and not the company. It suggests that a professional can help tell a person’s story and that’s exactly what most potential clients want from their interaction with a photographer.

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Findlay Travis
Findlay Travis
1 year ago

Black and White Studio, Capture the Moment, Zoom In Studio