Product Business Names

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Product Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Best, Perfect, Ideal, New. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Perfect Products, Best Buy, Nice n’ Neat, Easy Efforts .

With that in mind, here are more business names I came up with:

Generate more unique name ideas

BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Product Firms are Amazon, Apple, Google or Samsung.

Generate more unique name ideas

BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Product

BizNameWiz Writer

by Craig M.
Branding Specialist at

When your business is involved in sales, you are ultimately as good as your products. Being that very few companies ever reinvent the wheel, products that you present to customers must compete with competitors that have already made a name for themselves. Speaking of making a name, in order for consumers that are on the lookout for what you offer to take a chance, you are going to need a strong product name. Before you take your new moneymaker to market, be sure that you make use of this advice for picking an appropriate product name to entice your potential customers. 

  1. Staying Power: Picture your product, whatever it is, existing in the world today and then ten years in the future. You need a name that will hold weight in both eras of time and beyond. Make sure that your product name isn’t based on some trendy slang term that makes sense to your audience in his current moment but could easily die out by this time next year. 
  2. Unforgettable: Do you have difficulty clearly enunciating your product name out loud? Guess what, so will potential customers. When people have a really hard time saying a product name, they will have an even more difficult time remembering that name. Names that are forgotten become products that are forgotten. 
  3. Ideal Consumer: Have a direct idea of who will be paying for your product. This doesn’t mean that it is only for this one niche audience and no one else. It just means that you are gearing your product name to attract a distinctive customer that you can visualize and identify. 
  4. Emotional Connection: Knowing how you want your customer to feel when they say and see your product name gives you the appropriate boundaries in which to pick the right title. If your product is for scented candles that are designed to put users in a romantic mood, you don’t want a childish name like “Wacky Wax,” for instance.

Product name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!


The world-famous, multi-billion dollar athletic shoe and apparel brand known as Nike is named after the Greek Goddess of Victory. The Nike swoosh symbol is representing her flight. For a product like Nike sneakers, wearing athletic footwear named after a victorious Goddess establishes the champion mentality in competitive sports that also ties into the Nike motto, “Just Do It.”


The product name “Lego” is derived from ‘Leg Godt,’ which means to ‘play well’ in Danish. Lego blocks are marketed as toys for children to build with, making the translation extremely on-brand. There is also another unintended irony to the name Lego; it happens to mean “put together” in Latin. What better name for colorful mini building blocks?


Sometimes it is important to make your product name stem from its actual ingredients, especially for food and beverages. Coca-Cola did exactly that, with the two core ingredients being coca leaves and cola berries that make up the undeniable beverage brand that first introduced its cola drinks way back in 1886.


Skype is a widely used telecommunications application that makes video chats and voice calls possible across computers, smartphones, and mobile devices. How did this company arrive at the name “Skype” for this product that predates Zoom by almost eight years? The product name was originally “Skyper” to reflect the idea behind the product, ‘Sky peer to peer.’ Later on, the name was shortened to Skype. When you say the product name Skype, you actually hear a connection between the word “Sky” and “Type,” a form of communication. Remember to consider what your consumer will assume about your product by how its name reads and sounds.

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Dennis Stacey
Dennis Stacey
1 year ago

Bianca, Le Gourmand, Fab Fit Fun