Soap Brand & Business Name Ideas

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Soap Business Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Lather, Bubbles, Clean, Suds. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Soapy Suds, Slippery Soap, Better Bubbles, The Soap Service.

With that in mind, here are more business names I came up with:

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BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Soap Firms are Dove, Olay, Dial or Irish Spring.

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BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Soap Business

BizNameWiz Writer

by Craig M.
Branding Specialist at

The soap making industry is a wealthy market which many people are casually underestimating. The global soap market is worth over 20 billion dollars and is expected to surpass the 50 billion mark by 2027. There are a lot of companies running successful cloth-making businesses. To break into the market, you have to get it right from your name. 

What’s more, the soap industry is competitive as it is lucrative and thus picking the right brand name might make or break your business. With that in-mind, here are actionable tips to help you pick the perfect soap brand name. 

Go for a simple name – The power of a simple and catchy name is powerful and can catapult your business to popularity within a short period. Names that are hard to spell are a big NO and will do your business more harm than good. A soap brand, ‘Dove,’ uses this rule and has a presence in over 80 nations globally. 

Marketability – After brainstorming and selecting a few choices, test the names marketability. You can conduct an online poll or ask many people they think sticks best. 

Relatability – when people go to shopping malls to buy soaps, the name plays a huge part in their final decision. Make sure the name is relatable and simple.

Soap Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!


The Dove brand is one of the biggest and leading soap making companies in the world. Its name is simple, relatable, and conveys a straightforward meaning. When one thinks of a dove, that first image that appears is white, which represents cleanliness.  The Dove name is a clever one that passes the sensation of cleanliness and good hygiene to its audience.

Irish Spring

Another popular global soap brand, the Irish Spring conveys cleanliness and neatness. Everyone knows that spring water is the purest and cleanest source of water. The company cleverly uses this fact to built a soap brand around the name. Irish Spring is also not restrictive and allows the company to produce other personal care products without disregarding its core values.


The company uses a simple action relatable to soap that many soap users can understand. The name evokes a sensation; you can easily imagine the soap lather caressing your skin. Caress is one of the top soap brands in the world and also produces other personal care products.

Pure Bliss

This name evokes a pleasant sensation of freshness, purity, and cleanliness. From the name, it conveys a message of a blissful experience for users. The name is simple and has a lovely flow to it.

Soft Touch

Here is a name that evokes the right sensation in customers. Once you hear the name, you can feel the soft touch of the soap. The name is simple, very creative, and has a nice flow. 

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Ekweozor Ebere
Ekweozor Ebere
1 year ago

I love the names, have decided to have one as my business name.

Zaynab Greenwood
Zaynab Greenwood
1 year ago

Lather Up, Bubble Station, Foamy Juice