Sports Company Business Names

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Sports Company Business Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Action, Thrill, Excite, Fans. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

Ideas from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Action Sports, SportsHub, FanExclusive, LoveoftheGame Sports.

With that in mind, here are more business names I came up with:

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BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Sports Company are Nike, Adidas, Dicks Sporting Goods and Puma.

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BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Sports Company Business

BizNameWiz Writer

by Craig M.
Branding Specialist at

The sports industry is worth an estimated USD 500 billion globally. It is not a surprising feat given how much superstars like Christian Ronaldo, Floyd Mayweather, Canelo Alvarez, Roger Federer, Russell Wilson, Lionel Messi, and others earn annually. Breaking into the sports industry requires an intentional approach. From the start, you have to hit with a bang.

Selecting the perfect name will go a long way in helping your marketing drive. Naming your sports company by your name will not boost it in the short run, except you are a superstar already. Some tips that are relevant for picking the perfect sports company name include:

Choose a Simple Name The perfect name is catchy and simple enough to appeal to your audience. Going to names that are hard to remember or difficult to pronounce will not score a good point for your company. The biggest sports clothing company like ‘Nike’ and ‘Adidas’ use extremely simple names that have become household names in the industry.

Relatability The perfect name should be easy to understand and relate to by your audience. A nice approach is to use sport-related words. Companies like ‘Warrior’ do a good job in that aspect.

Meaningful The perfect sports company name has to be meaningful to the audience, passing a clear message.

Sports Company Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!

Warrior Sports

The name is simple and relatable. When the name ‘Warrior Sports’ is mentioned, people start to think of extreme sports or athletes who are in the real scene, modern-day warriors. The name has a powerful appeal for sports lovers and does a fantastic job of equating modern-day sportspeople to warriors. Its name has a strong marketable value.


It is one of the world’s biggest sports companies with an annual turnover running in tens of billions. Nike’s name is strategic; it is gotten from Greek mythology. Nike refers to the Greek Winged Goddess of Victory; it represents speed, power, and motivation, key terms in sports. It has a simple name, pregnant with meanings. The meanings are everywhere, down to its logo, representing a graphic image of the goddess wing.


The company uses a large American wild cat famous for its speed to name the company. It is a strategic and perfect name for a brand. It is a simple and imaginative name that has a nice ring to it. There are many sports brands named after animals; the trick is to pick a random animal name that best relates to sports and has a nice ring.


The company is a subsidiary of the famous sports brand, Adidas. The company uses the name of a South African antelope ‘Reebok’ renowned for its speed. The name is simple, relatable, and has a rhythmic flow to it. Reebok is a great name for a sports company; it passes a message of speed and endurance.

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Boyd Bauer
Boyd Bauer
1 year ago

Sweat and Stretch, The Burn, Fit Mania