Startup Names

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Startup Business Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Innovation, Technology, Micro Enterprise, Venture. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Ven Venture, Adventure Adherence, Capital Career, Tech Trends.

With that in mind, here are more business names I came up with:

Generate more unique name ideas

BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Startup Firms are Ant Financial, ByteDance, Uber, Didi Chuxing.

Generate more unique name ideas

BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Startup Business

BizNameWiz Writer

by Craig M.
Branding Specialist at

Every day, thousands of new startups across the world are formed. There are more startups now than at any time in history. It costs almost nothing to create a new startup. It accounts for the huge amount of startups springing up by the day. Silicon Valley and San Francisco account for about 14% of all global startups.  

The abundance of startups can be daunting. What is even more daunting is that more than 70 percent of new startups fail before they get to their third year. With a perfect company name for your startup, you can easily beat startups with poor names. Here is how to do it.

Keep it Simple – Many startups, in their bid to impress their audience, end up developing complicated names that scare their audience away. No matter what industry your startup targets, keeping it simple applies to all. A name like ‘SpringBoard’ is the perfect example.

Relatability – The perfect startup company name should be easy for your target audience to connect with. If your audience cannot relate to your startup company name, it is ideal for changing it to a more relatable name. A tech startup like ‘Paystack’ makes it easy for people to relate it to an online payment platform from its name.

It should be meaningful – What the business is about should be clear from its name. ‘Meatable’ is a new startup in the food and beverage industry. It is clear from its name that the company specializes in producing meat for human consumption.

Startup Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!


The educational startup has a simple and relatable name. When one thinks ‘SpringBoard,’ they imagine a platform that moves you higher than your current level. The startup aims to use technology to create a learning community that benefits people from different fields.


The Fintech company is an online payment platform. ‘Pay’ refers to payment, while ‘stack’ means to pile up objects. Paystack passes a clear message to its audience that helps collect payment on behalf of its clients. The name is easy to relate to; it has a nice ring to it.


This is a healthcare startup that is targeted at maintaining the wellbeing of the body. It combines two concepts, ‘Neuro’ and ‘Flow.’ Neuro refers to the nervous system, while flow refers to normal movements. Combined, NeuroFlow is a simple and smart coinage.


The transport startup name is simple and catchy. It is easy to understand. From its name, one gets a clear picture that it is a transport company.


The name is creative and innovative. From its name, people can easily relate it to a food startup that specializes in meats. The startup combines simple terms ‘Meat’ and ‘Able’ to form its respected startup company name.

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Addie Mccallum
Addie Mccallum
1 year ago

Fresh Tech, Futurama, Technolitica