Sunglasses & Eyewear Business Names

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Sunglasses & Eyewear Business Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Glasses, Accessories, Fashion, Retail. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Vision Vizor, Eye Excitement, Luxury Lens, Eyesome Eyewear.

With that in mind, here are more business names I came up with:

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BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Sunglasses Firms are Persol, Maui Jim, Ray-Ban, ic! berlin.

Tips for naming a Sunglasses & Eyewear Business

BizNameWiz Writer

by Craig M.
Branding Specialist at

When naming your sunglasses brand, it’s always good to think outside of the box. Still, sometimes you shouldn’t go overboard and confuse your potential customers. Remember that if you confuse them, you lose them. That’s why your brand name should be straightforward, simple, and appealing to the customers’ values. To help you out, we’re sharing some great tips to name your eyewear brand.

  1. Play with your customers’ thoughts: Great thing about naming a sunglasses company is that you can easily evoke certain emotions and thoughts from your customers. By choosing a descriptive name with a sunny feel to it, you can provoke positive feelings and get your customers hooked.
  2. Consider using a sunny location to your advantage: If your headquarters are located in a sunny area, preferably close to a popular beach, it would be a good idea to name your sunglasses brand after it. It brings a positive vibe to the table and gives your customers some insight into where it all began.
  3. Create a memorable name with the help of alliteration: By using this literary device in your brand name, you’ll make your name more memorable. These types of names come off as melodic, so people tend to remember them more easily. Brands all over the world use alliteration to create catchy names and slogans that people will connect with on a deeper level.

Sunglasses & Eyewear Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!


Let’s start with the most famous eyewear brand in the world. You’ll never believe how this brand got its name. It’s so straightforward, yet so effective. The name comes from the sunglasses’ function – to protect you from the sun, or in other words, to ban rays from the sun. Ray-Ban. A real-life example of how sometimes you don’t have to jump through hoops to develop a memorable name for your company. The perfect brand name could be right in front of you.

Maui Jim

Another famous eyewear business once also struggled to find a name that would stick around. So, after careful consideration the founder Jim Richards chose to brand his own first name. Since he was a fisherman selling sunglasses on the beaches of Maui in Hawaii, he decided to combine the two names to create a unique brand, nowadays known as Maui Jim.

Exclusive Aviator

This is an excellent name for an eyewear brand. The word “aviator” clearly relates to the fact that this company produces aviator shades. Anyone looking for this particular type of sunglasses won’t have to struggle to find the shape they need; they’ll be certain that Exclusive Aviator is the place to shop.


The approach towards naming this eyewear brand is quite simple. By combining “luxury” and “ottica”, this company hints at the exclusivity of their products. The Italian word “ottica” means the study of light and vision. This technique helps create a distinctive name that suggests the nature of the business right from the start.

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Shawn Hudson
Shawn Hudson
1 year ago

Aviatica, Polarized, X Eyewear