Swimwear Business Names

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Swimwear Business Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Swimsuit, Beach, Fashion, Summer. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

Generate more unique name ideas

BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Hot Hour, Bittersweet Bikini, Goddess Glory, Trendy Top.

With that in mind, here are more business names I came up with:

Generate more unique name ideas

BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Swimwear Firms are Hoaka Swimwear, To Dive For, Kopper and Zinc, Khassani Swimwear.

Generate more unique name ideas

BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Swimwear Business

BizNameWiz Writer

by Craig M.
Branding Specialist at BizNameWiz.com

Basically, for any business name at all, it should be simple to spell and pronounce, it should be memorable, and it should convey meaning and lastly, it should also speak out for the brand. Something common with successful swimwear businesses is how they speak all about their services and products. A cheeky and catchy name stands out more often among the others.

When developing a name for your swimwear brand, the tips below should be taken into serious consideration.

  1. Consider Catchy Options: This is the initial point where you list out name ideas. The catchier the name, the better. Most sports brand try to use names that are sleek to blend easily into the market and also portray their products as cool. A brand like Summersalt is a good example.
  2. Use Proper name combinations: Here, you are to do a thorough analysis of the catchy names you might have come up with. Basically, you remove the ‘bad’ names and keep the ‘good’ ones. Then consider how easy to pronounce and meaningful the names are. For instance, Solid & Striped sounds catchy, confident, and meaningful.
  3. Get reviews and feedback: Now that you have had a list of swimwear business names, you can pitch your ideas to people around. They could be neighbours, relatives, random persons or your target customers. You get to ask them questions about what comes to their minds when they hear the name and ask if they find the name easy to spell and recognize. With reviews and feedbacks from them, you get to know if their reviews are in coherence with your initial intentions.

Swimwear Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!

It Figures

It Figures is a swimwear brand based in Cape Town, South Africa. It is a brand that stands out among its peers because of how exceptional and unique it is. The name basically describes how its wears can radiate the wearers’ figure.

Mar Egeu

This is a Brazilian swimwear brand that is standing the test of time in the world of swimwear brands. ‘Mar Egeu’ is the Portuguese name for ’the Aegean Sea’ that is said to be an elongated embayment of the Mediterranean Sea located between the Balkanian and Anatolian peninsulas. The English translation of the name gives it some relevance and meaning among its English speaking target customers. The name sounds exotic and melodious due to the fact that it is named in Portuguese, and this also gives it an edge over most of the competition.


This name got its relevance from a phrase which makes it fun and casual enough for its audience. Anyone would get the point that the name is derived from a phrase. Regardless, the name sells and sounds cool, and this is enough to push the brand in the desired direction.

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Kaylen Williams
Kaylen Williams
1 year ago

Lounge Divas, Swim Couture, Beachy Beauty

Jasmine Hunter
Jasmine Hunter
1 year ago

Lounge Divas, Swim Couture, Beachy Beauty