Toy Business Names

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Toy Business Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Children, Play, Development, Game. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Game Gadgets, Play Plot, Toy Torpedo, Kid Kit.

With that in mind, here are more business names I came up with:

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BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Toy Firms are Lego, Bandai Namco Holdings, Fisher-Price, Barbie.

Generate more unique name ideas

BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Toy Business

BizNameWiz Writer

by Craig M.
Branding Specialist at

When naming your toy shop, consider how it is marketed to both the adults and the children who will go there. It ought to spark a delightful feeling of excitement and anticipation, and it should also immediately create in a person’s mind an understanding of what you sell at the toy shop. The goal is to have a way to differentiate yourself from the competition while portraying your brand in the truest light. With those essentials in mind, here are a few very specific and relevant tips for naming a toy shop.

  1. Use synonyms: in order to come up with a name, try writing down synonyms for “toys” or think of what specific kind of toys your shop will sell. Write down any keywords that come to mind. Visualize the type of business you are trying to create and everything that comes along with a toy store.  Then write down a list of unique descriptive words for toys such as “Squeaky” or “Silly” or “Little.” Next, write down possible words that evoke the emotion you want to instill in your customers like “Wonder,” “Experimentation,” or “Merry.” See what combinations you can make from any of these lists and start to narrow down your options based on what will appeal to your customers most.
  2. Have fun with it: the whole premise of toy shops is that they are a place of wonder, joy, and excitement for kids. The name ought to mimic that same feeling of fun. Sometimes using clever puns, rhymes, or alliterations can help make your brand name memorable in this way. Make sure that the name is simple and easy to remember, easy to read and say aloud, different from any existing competitors, conveys relevant meaning, and avoids any clichés or overused words.
  3. Don’t restrict growth: keep in mind possible avenues of growth. If you name your toy shop something like, “Toys of San Francisco” or “Slinkies Inc.,” you limit potential avenues of growth. Try to avoid restricting your business to a particular product or a specific city. Instead, try to focus on big picture ideas, themes, or perhaps even important history (like who founded the company).

Do give these tips a try and keep them in mind if you use our Name Generator. If you’re looking for a bit of additional inspiration, check out the candle name analysis below.

Toy Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!

Toys “R” Us

This is probably one of the most well-known brand names for toy stores in the US. It works because it’s short, memorable, and clever with their simplification. It has a childish simplicity and cadence to it.

Kidding Around

This brilliant name works because it’s all about the kids. They do not seem like a huge corporation that is all about a “business first” mentality, which in this case, makes them a more trustworthy, customer-oriented business that’s all about making sure you have a good experience. It sparks a sense of mischievous fun and playful energy for kids. It uses a common phrase in a unique way to express the jovial nature of the toy shop.

Learning Express Toys

This name appeals mostly to parents who want to enable their children to play with toys that encourage growth and education. It establishes itself as a trustworthy, reliable brand that has the best interests of the children in mind. The word “Express” holds the connotation of taking someone from point A to B quickly. It also nods to toys such as trains which prompt a sense of adventure, exploration, and excitement.

Wii Play Games

This toy shop name first of all highlights the types of products they sell. It narrows the business down to a particular niche, while still leaving it open to various products, models, and attachments within that realm of the industry. Secondly, it utilizes a clever play on words that is catchy, fun, and easy to remember.

Rainy Day Anime

This name has excellent rhythm and rhyme to help keep it memorable and easy to say. The name also serves to narrow down their specific niche of the market – everything anime – which helps attract their target audience. Their expertise in this area of the industry is evident.

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Helena Oneill
Helena Oneill
1 year ago

Dolls and Soldiers, Fairy Land, Little Creations