Boutique Business Names

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Boutique Business Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Quality, Sell, Authentic, Antique. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Balsa Boutique, Bonsai Boutique, Ballad Boutique, Blume’s Boutique.

With that in mind, here are more business names I came up with:

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BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Boutique Firms are Sugarlips Wholesale, Parisian, CityGoddess UK, or IndiaMart.

Generate more unique name ideas

BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Boutique Business

BizNameWiz Writer

by Craig M.
Branding Specialist at

Naming your boutique is one of the most important business decisions you’re going to make. Your name is your identity. It’s how the customer remembers you (or not), how the customer shares their experience with you, and it’s likely the first impression on new customers. You can find a boutique in a variety of industries, but the foundational concept is a small store that keeps up with the times. They’re trendy and charming, with item turnover you wouldn’t see in your larger department stores. 

Stick to your theme – Use words that trigger an idea of what your shop might consist of if a customer was hearing if for the first time. 

Keep it cute – boutiques themselves are supposed to be a small scale niche shop for the gift giver or off brand shopper. They’re a place for unique clothes, odd knick knacks, or specialized services. Get crafty, use a rhyme, or a play on words. 

Consider your customers – before you name your shop, think about who is going to be buying from it. When factoring in this consideration, ask yourself what age group are you targeting? What’s the demographic in your brick and mortar location? What are you selling? Stay on brand and stick to what will attract new customers.

Boutique Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!


You might not consider this a boutique anymore as Francessca’s has hundreds of locations around the country, however, they started as one retail location and have grown thanks to their carefully picked items on the shelf and their well known name. Francessca’s is an icon because it’s personal. When shopping at the small stores for unique apparel, it feels like you’re shopping right out of the original creators closet. And that’s exactly how they want you to feel.

Frick & Frack

Another local boutique with only one physical store and a solid online presence, Frick & Frack sells all-things-gifts. From obscure brands to your local artist, Frick & Frack carries it. Frick & Frack is slang for a pair of people that are so close with eachother that they almost become one. This name sticks because it has another meaning, so it’s a phrase that’s already popular within the general population. It’s relatable, it’s memorable, and it’s timeless.

Willow Street Boutique

Can you guess what street this clothing boutique is on? If you guess Willow, you’re correct. Incorporating the location of the shop into the name is great for recognition among locals as well as out of towners if the area in which your shop is located is popular. Many NYC boutiques include “NYC” in the name to up it’s status. You can do that with your shop as well.

I do …I do

How cute is this bridal gown boutique name? I Do.. I Do sells unique gowns at different price points. The name makes is somewhat obvious when it comes to what service they provide, while keeping it cute and catchy. For a bride to shop at a boutique named after the words she can’t wait to utter, makes the moment even that more special.

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Alys Grey
Alys Grey
1 year ago

Elegant Boutique, Female Energy Boutique, La Perla Boutique