Have you ever gotten a ghost text? That’s when your living life and you feel your phone vibrate, check and there’s nothing.
Can any developers out there explain to us why this happens? Or at least create an app to counter it. And don’t suggest we leave our cellphones behind I think we all feel a little bit naked if and when that ever happens.
The world runs on technology. It’s infiltrated every aspect of our lives and it isn’t slowing down. Words like Apple represent class, taste, and genius. What does your company name represent?
What do people think when they hear it? Is it a leading edge name developers all around the globe admire? Is it looked up to by startup companies on the web?
The biggest advantage to a boss name (Besides sounding cool) is Brand Awareness. By achieving this you gain NEW customers. But first… you need a name that competes with the Apples of the universe.
Airbnb: Snappy and easy to remember, the use of ‘bnb’ refers to its focus on accommodation, while ‘air’ adds a modern touch.
Lyft: A ridesharing app, where the name expresses clearly the service. The company uses a misspelling to create a unique brand identity, while also advertising their services.
Kickstarter: A crowd-funding platform with the goal to ‘kick-start’ companies, ideas and innovations into the marketplace.
ReplyYes: A text-based shopping service, where to purchase an item, a reply of “yes” suffices. Its literal name is catchy, explanatory, and memorable.
instaLens: Makers of attachable lenses for your smartphone. ‘Insta’ relates to the instant improvement in your smartphone’s capability, while ‘lens’ is the function of the product.
Shopify: One of the world’s largest e-commerce web development platforms, its name is unique, catchy and speaks to the functionality of the business.
Upwork: A platform for working as or hiring a freelancer. The platform’s name is a direct parallel to the upcycling of old clothes, suggesting that work can similarly be ‘upcycled’.
VSCO: An acronym for the Visual Supply Company, this app has become the number one used phone photo-editing app in the world. Primarily used for Instagram, its short, memorable name is perfect for sharing and advertising via hashtag.
Whatsapp: A phone app for communicating with friends and family. A smart play on the words ‘what’s up’ and ‘app’ simultaneously create a catchy, memorable name while also describing the app’s functionality.
Pocket: A save-for-later news service which gives you the ability to save articles on your desktop for later reading. The idea behind the name is that users can take these articles with them, in their pocket, via an app on their phone or tablet.
Clientele & Interests:
As the nature of a start-up is to disrupt and reinvent any industry founders see an opportunity in, their range is unparalleled and stretches to all corners of the globe. Industries that they have disrupted include transportation, social networking, productivity, robotics, energy, automobiles, manufacturing, and most recently the financial sector. Due to their wide reach, it is possible to draw the conclusion that their disrupting factor and goal to fulfill inefficiencies in the market means that everyone is, in fact, a client to startups.
On-demand services, innovation, technology, entrepreneurship, business, health, science, messaging services, social networks, productivity hacks, convenience (easier ways to shop, eat, socialize, game, work, etc.), opportunity
Industry related words:
Start-up, internet of things (IOT), internet, World Wide Web (www), software, Apple, Microsoft, Artificial intelligence (AI), FinTech, Applications, Sass services, ecommerce, disruptors, innovators, Steve Jobs, Elon Musk, Bill Gates, Silicon Valley, San Fran, venture capital, seed rounds, funding rounds, dorm rooms, Mark Zuckerberg, nerds ,college dropouts, device, science, engineering, applied science, technologists, nanotechnology, fast growing, scalable, Berlin, Stanford University, Boston, MIT, bootstrapping, self-funding, angel investors, unicorns, Initial Public Offering (IPO), incubators, business, accelerators, startup ecosystem, merger, acquisition, prototype, innovation, innovative product, newly-emerged, pivot, lean startup, on-demand-economy, Uber, Instagram, Snap Chat, Dropbox, Airbnb, Xiaomi, accredited investor, advertorials, burn rate, run rate, churn rate, cliff, cottage industry, deck, pitch deck, disruptive technology, exit strategy, first mover advantage (FMA), baked, Tesla, early adopters
Marketing strategy & useful advertising terminology:
Start-ups find a particular niche, create a product to fulfill the inefficiency in that niche and then market solely to the customer base in that niche. When looking to acquire funding, however, start-ups all start peddling the same terminology; the potential for growth, their market share, and what intellectual property they own.
Scalable, innovative idea, first to market, intellectual property, market reach, clear strategy, freemium, fast growth rate, high engagement, great user adoption.