Cake Shop Business Name Ideas

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Cake Shop Business Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Bake, Sweet, Decorate, Flavor. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Cake Cave, Cozy Cakes, Cake Cabal, Ceres Cakes.

With that in mind, here are more business names I came up with:

Generate more unique name ideas

BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Cake Firms are Dessert Professional, Life Love and Sugar, Brown Eyed Baker or Southern Living.

Generate more unique name ideas

BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Cake Shop Business

BizNameWiz Writer

by Craig M.
Branding Specialist at

When naming your cake business, consider your unique company goals and benefits, the people you are trying to reach, and what platforms you will use to market yourself. The goal is to have a way to differentiate yourself from the competition while portraying your brand in the truest light. With those essentials in mind, here are a few very specific and relevant tips for naming a cake business.

  1.  Make it memorable: the goal of your business name should be to give people something that they can stop and think about. It should be immediately obvious what the business is about – cakes! Make sure that the name is simple and easy to remember, easy to read and say aloud, different from any existing competitors, conveys relevant meaning, and avoids any clichés or overused words. While using puns can be fun, just be sure to check that it has not already been used before.
  2. Provoke a sensation: when coming up with a name for your cake business, consider what kind of impact and sensation you want to provoke in your target customer. Write a list of words associated with cakes, the creation and baking process, as well as the various ingredients you use. What textures, or smells, or flavors come to mind? Think of how you want to present these to your customers.
  3. Determine your niche: think about the particular audience you want to attract – and no, this cannot just be anyone and everyone. Do you sell specific kinds of cakes or specialize in a type of cake (such as ice-cream cakes versus gluten and dairy free cakes)? What are your company values? A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant. Does the name convey the overall brand personality? Does it connect to the customer and create a meaningful connection? A good way to determine this is to ask others what they think of the name. In creating a more trustworthy name, people will turn into loyal customers and you can establish a better customer relationship.

 Do give these tips a try and keep them in mind if you use our Name Generator. If you’re looking for a bit of additional inspiration, check out the name analysis below.


Cake Shop Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!

Cake O’Clock

Here is an example of a somewhat riskier strategy – using a pun or a phrase to name your cake business. The reason this works is that it has not been overused and it also uses alliteration to help it flow. The name gives the impression that it is essentially always time for cake, which is fun, personable, and creates positive connections with customers.

The Slice

Here is a short and simple name that does not mention cake specifically, but cleverly uses a word associated with cake – slice. It is professional and very brandable. It is easy to remember and creates the imagery of a perfect cake slice.

The Sweetest Gift

Here is a unique name, because it reflects their unique business model. They play into their customer values such as making cakes for customers to give as gifts. “Sweetest” holds a dual meaning. On one hand it highlights and presents the customer as being very kind and considerate, making them the hero of the story. Secondly, it truly is a sweet tasting gift. The name allows for room for growth in products and shop locations.

The Cake Corner

Here is a great use of alliteration as well as making use of something that differentiates your business. In this instance, it was the location of their shop which was on a corner. The name sounds cozy and inviting, easily recognizable, and brings imagery to mind.

Clever Cakes

This spunky and rather cheeky cake business named their business “Clever Cakes,” which works to emulate the brand voice and personality. The alliteration helps provide meaningful connections between the words and makes for a more memorable name. They also inspire a sense of creativity in their work, excellence in coming up with unique ideas for cakes, and they represent themselves as very enthusiastic and fun.

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Rosalind Braun
Rosalind Braun
1 year ago

Juicy Buns, Layered Cakes, Cake Tower