Family Business Names

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Family Business Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Trust, Connection, Loyalty, Relationship. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Frugal Family, Family Fortune, Finance Focus, Fortunas Family Finance Co..

With that in mind, here are more business names I came up with:

Generate more unique name ideas

BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Family Firms are Porsche, Walmart, Volkswagen or IKEA.

Generate more unique name ideas

BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Family Business

BizNameWiz Writer

by Craig M.
Branding Specialist at

When naming your family business, it’s important to remember what you’re trying to achieve or illustrate to your audience with your name. Typically, a family business is given a family name to place ideals of “trust” or “family values” into the business. Therefore, you probably want to go for two routes: Either include the familial relationship in the name, or make the familial bond the main selling point of the name. Beyond the name of the business, choosing to go this route of branding should involve putting a deep priority on the traditional “family values” of a business. Your products/services should be crafty, and have a sense of care embellished into every sale. You should get to know your customers on a more personal level, and your “neighborhood” personality should be your main selling point. You should value integrity, and a quality job. After all, when you put your family name in a business, you are attaching the quality of your work to your personal identity, and the identity of those closest to you, forever. 

Specifically, if you’re going for a mother daughter relationship in your business name, you are highlighting even more highly regarded societal and business values. First and foremost, you are highlighting the strongest emotional and biological connection a person can have: The relationship between mother & child. This is something people hold in high regard. If it is reflected in your name, and you provide a quality good/service, this will be to your benefit. When you specifically make the clarification of a “mother daughter” child relationship, you are specifically implying traditionally feminine values, which should be reflecting in your branding and the way you do business. Feminine values in a business can look like care, attention to detail, sensitivity, understanding of a client’s needs, etc. Again, this should be reflected in your branding and business practices. Once you decide you are ready to take on the very real responsibility of putting family values into your business name, let’s take a look at some potential business names, and analyze how well they work: 

Family Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!

Smith and Daughters

Ah yes! The classic “X and sons/daughters” name. This name is a fantastic choice because it is highly memorable (due to it being a common naming style), but will always be unique with every. As always, it’s important to check with this name to be sure it’s unique, and it’s extremely important to know that you are permanently associating your business practices with anyone who has that last name.

One family to another

This name is a bit long, undescriptive, and seems more like a slogan than a company name. However, it evokes a very nice idea. If your business was able to combine what it did with this name, or somehow make a pun implying what kind of business you are, then a name like this works well. Be sure that the business name is as easy to remember as possible, and that it actually fits your niche.

Fur Family

This is a GREAT name! It’s short, alliterative, gives us some idea of the business. Also, it works extra well because it doesn’t harm.

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Dru Spears
Dru Spears
1 year ago

Twin Creations, Father and Sons Co, La Familia