Graphic Design Business Names
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Graphic Design Business Name Ideas
Tips from Craig
For my name ideas, I focused on creating names that appeal to customer values using words like: Vector, Illustration, Layout, Image. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.
Here are a few name ideas I came up with:
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Tips from Kate
A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Vector Venture, Gorgeous Graphics, Illustrious Illustrations, Design Define.
With that in mind, here are more business names I came up with:
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Tips from Marcus
When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Graphic Design Firms are Pentagram, Landor, Meta Design, The Chase.
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Tips from Sandra
When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?, What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:
Tips for naming a Graphic Design Business
by Craig M.
Branding Specialist at BizNameWiz.com
If your graphic design company is establishing itself to be the next clever firm to create billboards, websites, product packaging, and musician artwork, you will need a name that piques peoples’ interests. What will make you look and sound any different than the extensive competition that you will be up against? Be sure to pay close attention to these naming observations made by other graphic design companies that have stood the test of time.
- Beyond Tomorrow: When you are getting your graphic design company off the ground, one measure of success is the impression that your name gives off. Does your name sound like you have been around for 40 years, or like your name was pulled from a goofy social media meme that went viral yesterday?
- Easy to Remember: Being that your graphic design company will be transforming ideas into imagery, you need to convey an image with your name that will situate itself in the minds of many. If your name is extremely forgettable, the assumption is, so are your skills.
- Consumers you Cater To: Know exactly who your name is talking to. What are the characteristics of the companies or individuals that will immediately want to pay you money for your graphic design abilities? What makes you boldly different from any other graphic designers that they will reach out to? Make sure that the verbiage that sits inside your name isn’t accidentally offensive.
- Convey Emotions: When you are working closely with consumers on the image of their products and services, there is an element of trust that is undeniable. Imagine if this future client chose you from a list of typed names. What would be the greatest name you could give yourself that would seal the deal on that client contacting you?
Graphic Design Business name analysis
If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!
Happy Cog
Happy Cog is a New York-based, multiple award-winning graphic design and branding company working with notable clients like Airbnb, Ben & Jerry’s, Google, MTV, Nintendo, and Stanford University. Happy Cog is a fine example of how you can merge words from outside of your industry to convey a strong brand image. Happy is the way the company wants clients to feel. A cog in a gear is that cut out notch that the tooth of another gear interlocks with to keep a machine running smoothly.
Meta Design
Meta Design is one of the leading brand strategists and activators in the world for over 20 years, working with top-level clients like Adidas, Adobe, Apple, and AT&T. This San Francisco-based graphic design firm takes the word “Meta,” which means to refer to oneself, and attaches it to “Design,” representing the work that Meta Design does. It is easy to write, speak, and remember.
Pearlfisher
Pearlfisher is a visionary design firm that focuses on “designing for life.” With their headquarters in London and locations in New York, San Francisco, and Copenhagen, Pearlfisher uses a highly descriptive title for itself, one that suggests seeking pearls- something of value. Pearlfisher triggers an image that you could literally draw in your head.
SocioDesign
Another London branding and graphic design company called SocioDesign has made a name for themselves by executing minimal yet universal cross-cultural brand assets that make an impact all across the globe. Using “Socio,” a term that is associated with social responsibility, helps to make an emotional connection with clients by pushing this graphic design company name in this direction. It is establishing a socially-minded desire to contribute to the world in an uplifting way. SocioDesign could easily find itself on the radar of nonprofit organizations and companies that place value on giving back to society.
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