Gym & Fitness Brand Name Ideas

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Gym & Fitness Business Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Tone, Cardio, Blast or Form. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

Generate more unique name ideas

BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Happy Health, Fitness Finders, Blast Burn or Tone Time.

With that in mind, here are more business names I came up with:

Generate more unique name ideas

BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Gym and Fitness Firms are GymGuyz, 9Round , Anytime Fitness or Burn Boot Camp.

Generate more unique name ideas

BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Gym and Fitness Business

BizNameWiz Writer

by Craig M.
Branding Specialist at

Fitness brands are everywhere today, especially in the social media space. There is a massive market for gym and fitness products driving new brands into the community. With many competitors, getting the perfect name is key to standing out in a saturated field. 

Taking time to brainstorm is time-consuming and not guaranteed to bring the desired results. Here are a few tips from our team to ignite that creative side to help solve this problem. 

Relatability – When consumers search for gym and fitness brands to deal with, the brand names play a role in guiding the customer’s choice. Brands like Anytime Fitness have relatable names that customers can associate with fitness easily. The name is exciting and inviting, letting the customer know what to expect from the brand. Your brand name should instantly send a clear message about what your business is about to your customers. 

Research on your competitors – If you are having a hard time finding a perfect name for your gym and fitness brand, you can do some name research on your competitors to get your creative juices flowing again. Jot down the names of gym and fitness brands you admire and try to find out what makes the name so attractive. Do this, and you will find it easy to come up with your business name. 

Provoke a Sensation – The first sensation that comes to mind when you hear your brand name should be fitness and workout. Use descriptive words like ‘fitness,’ ‘fit,’ ‘crunch’ and ‘gym’ to achieve that sensation effect in your brand names.

Gym and Fitness Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!


The company uses a simple yet relatable brand name to differentiate itself from its competitors. With this name, consumers get a clear picture of what the company is offering. The 8fit brand name is simple and not restrictive; it deals with all kinds of gym and fitness issues, including diet and workout tips.


Sparta is an ancient Greek city renowned for their military prowess and strength. The name evokes the sensation of fitness and strength each time a customer hears the name. The brand name reinforces its qualities and sends a strong message about what it is all about. Little wonder, the brand is famous in the social media space and listed as one of the top fitness brands in the world.

Crunch Gym

‘Crunch’ literally means to reduce to smaller pieces. The name sends a clear, unequivocal message that the gym helps its customer reduce weight and maintain fitness. It also reinforces the brand value of crunching the body to grow more powerful muscles. The name has a rhythmic flow to it and resonates with its customers.


Here is an exciting mix of two concepts, ‘gym’ and ‘shark.’ Literally, it means ‘big gym’ when placed together. The company produces fitness and gym products that resonate with every gender. The name is simple and has a nice flow in it. Ben Francis, the founder, creative juices must have been in overflow when this name idea hit.

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Aayat Schneider
Aayat Schneider
1 year ago

HardFit, Muscle Flex, Gym Damage