Jewelry Business Names

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Jewelry Business Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Elegant, Dazzle, Gem or Sparkle. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Gorgeous Gems, Pile Pearls, Dazzle Different or Gem Galore.

With that in mind, here are more business names I came up with:

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BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Jewelry Firms are Cartier, Chopard, Chow Tai Fook or Damiani.

Generate more unique name ideas

BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Jewelry Business

BizNameWiz Writer

by Craig M.
Branding Specialist at

A jewelry business name should convey the beauty, exquisiteness, and elegance that we all desire in a choice jewelry brand. With the level of competition out there today, an excellent brand name is just as important as quality service. Coming up with a spectacular brand name can prove tedious, especially if you’re under pressure. So, here are three tips to help you choose a name for your jewelry business.

Keep it short and simple: Usually, one-, two- or, at most, three-word names with few syllables hit home the best. Ensure that your business name is easy to pronounce and not limited to any locality. It’s also essential to choose an evergreen name that will never go out of style or become irrelevant.

Name it, don’t describe it: Some business owners get too hung up on trying to describe what they do through the business name. And guess what? They end up choosing an over-literal name with no appeal. Your jewelry business name need not even have the word “jewelry” in it to be effective. It simply needs to convey the value of your products in a relatable way.

Make it memorable: Just like quality jewelry, your business name should have a ring to it that sticks. A memorable name helps you implant your brand in customers’ minds before they even realize it. You can do this by including a word that stays relevant in and out of context. These include catchy words such as “sparkle,” “dazzle,” “allure,” or “crystal.” You can also achieve a special effect using alliteration, for example: “Delicate Dazzle,” “Crystal Class,” etc.

Jewelry Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!


A brand named after one of the first makers of modern wristwatches is sure to be legendary! You’d think, but when Louis-Francois Cartier founded his business in Paris in 1847, he probably had no idea how far it would go. He simply named it after his family name.

Although the Cartier family no longer controls the business, the name still commands attention to date. Interestingly, so many other successful jewelry businesses also have names based on personal or family names. Brands like Chopard, Dior, Stern, Bvlgari, Piaget, Graff, Buccellati, Boucheron, Hermes, Harry Winston, Mikimoto, Tiffany & Co., all adopted this technique.

Thus, there’s an option for you to consider. A family name gives your brand the homely appeal of a family-run business.


One of the world’s best-known watchmakers, Rolex, was founded in 1905 by Hans Wilsdorf and Alfred Davis. While some claim that “Rolex” is an onomatopoeia of the ticking or winding of a watch, it’s quite fascinating to note that the word “Rolex” does not have any real meaning in itself. Wilsdorf simply wanted a simple name that’s easy to pronounce in any language. He also wanted something that would look good and symmetrical written on watches. After numerous attempts at combining letters in various ways, he finally came up with something that resonated with him and still spurs us today – Rolex.


According to Greek mythology, Pandora (meaning “all-gifted”) was the first woman on earth, handcrafted by Hephaestus, the god of craftsmanship. She was free-spirited and bestowed with gifts by all the gods. Befittingly, Pandora is a handmade jewelry brand that lets buyers create unique custom gift bracelets and necklaces, choosing the charms they want. With a familiar and straightforward brand name like Pandora, all they needed was quality products and good management to become a well-known brand.

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Summer-Rose Lambert
Summer-Rose Lambert
1 year ago

Bling Creations, Gold and Rubbies, Delicate Jewelry