Law Firm Name Ideas & Generator

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Law Firm Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Legal, Argue, Case or Justice. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Legal Legends, Argue Action, Attorney Alliance or Proficient Persecutor.

With that in mind, here are more business names I came up with:

Generate more unique name ideas

BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Law Firms are Baker & McKenzie, Skadden, Arps, Slate, Meagher & Flom, Clifford Chance or Linklaters.

Generate more unique name ideas

BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?, What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Law Firm

BizNameWiz Writer

by Craig M.
Branding Specialist at

There are a few things you want to accomplish with the name of your law firm. You want to draw the eye, signal that your law firm houses not only a reliable lawyer but also professional staff, and start to create trust with potential clients before you’ve even met them. The tips we’ve included here can help you with achieving a good impression with potential clients.

  1. Create Trust: Potential clients can be more scrutinizing of the names of law firms than they are when it comes to things like retail stores or restaurants. This is because they want to be certain they can trust a law firm to handle matters that may be very private. To build that trust, it helps to use your actual name in the title so that they know they’re working with a real person.
  2. Consider The Wording: Some titles feel less stable than others. For example, people often feel more comfortable with a title like “Bob Dent Law Offices” or “The Law Offices Of Bob Dent” than they do with “Bob Dent & Associates”. One name feels like you have qualified staff while the other is a little more vague when it comes to other employees.
  3. Plan For Future Growth: While it’s perfectly reasonable to just use your own name alongside the highly recommended title of “Attorney at law”, this is a trap that can make it harder to expand your firm. Because of that, using something that hints at more employees than just yourself is a great idea.

Law Firm name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!

Northwest Legal

This kind of name is one that might lead clients to believe that there may be several attorneys working at the firm. Consequently, it’s more efficient to give it a concise name rather than try to list all the attorneys in their employ. 

The Lanier Law Firm

This is a name that keeps things short and sweet. It’s easy to spell, easy to remember and appeals to those who are looking for professional service.

Friedman Law Offices

Friedman Law Offices is a more concise way of saying “The Law Offices Of Friedman”. As such, it’s going to be easier to remember, search for, and share by word of mouth.

Bangs McCullen Law Firm

This firm name is a great example of a way to name a law firm when two founders are present. While it does add an extra name, the whole title is still very easy to remember, type, and spell. It’s precise and clear.

Cozen O’Connor

Here is a name that stands out because it doesn’t include any of the titles we’ve discussed using in law firm names. It doesn’t even use the addition that indicates this person is a lawyer. However, there is one benefit to this specific name. It’s marketable. You can easily use the name “Cozen” in place of the word “cousin” and give the marketing a familial spin.

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1 year ago

Want to name a new law firm in Ontario, Canada doing all the legal work with a specialization in Taxation

Libbi Appleton
Libbi Appleton
1 year ago

Jurisditica, Temida Lawsuit, Legalitica