Law Firm Name Generator

The Ultimate Guide To Choosing A Convincing Law Firm Name

If you’re working in law, your reputation is everything. You want to make a name for yourself and your firm, gain the respect of the industry, while helping your clients effectively and ethically. Working hard and making decisions with integrity is key to building trust with your clients, but so is your law firm name.

If you’re struggling to come up with law firm name ideas, use the BizNameWiz Law Firm Name Generator. Simply enter the words that come to your mind about your firm and browse amongst thousands of law firm name ideas listed for you.

In this practical guide, we’ve also gathered the best tips on coming up with some great law firm ideas yourself. Read on to learn the secret behind successful names for law firms, how the most known law firms got their names, and the answers to some of the most frequently asked questions about good law firm name ideas.

The Best Names For Law Firms

You’ve probably noticed that most names for law firms are a variation of the names of their partners — though it’s not the only option for you. Whether you’d like to find the right abbreviation of your own name or you’d rather take a different approach, these law firm name ideas will get you started.

15 Law Firm Names From Last Names

If you look up the most commonly known law firms in the world, you’ll see that almost all of them carry the last name of the partners who work there or founded them. The American Bar Association used to actually require law firms to be named after people but today, it’s simply a way to honor a longstanding tradition.

It might seem straightforward to simply decide whose last name comes first between you and your partners and then match them together, but that might leave you with a very long firm name. Some last names are also hard to spell and remember so they need simplification. There’s a new trend emerging amongst large law firms to use only one name instead of a long chain of surnames. Here are some options you can consider for naming your law firm after you or your partners.

15 Names For Law Firms Based On Specialty

Using your surname is not the only way to name your law firm. Another great approach is to include the location or practice area in your name. This naming strategy will help position your firm as an expert in the area. It will also catch the attention of people who are specifically looking for lawyers near them or someone knowledgeable in the issues they’re facing.

15 Law Firm Names That Convey Professionalism

The most important values of a law firm are credibility, integrity, and expertise. If you want your law firm to convey these values with its name, you can pick a symbolic name, use common Latin expressions from the law, or one that speaks about your unique selling proposition or customer benefit.

15 Law Firm Names That Convey Professionalism

The most important values of a law firm are credibility, integrity, and expertise. If you want your law firm to convey these values with its name, you can pick a symbolic name, use common Latin expressions from the law, or one that speaks about your unique selling proposition or customer benefit.

The Best Real-World Law Firm Names

Not all successful law firms carry surnames of famous managing partners. Here are a few real-world law firms with interesting name strategies to inspire some law firm name ideas.

How The Most Successful Law Firms Got Their Names

Ever wondered why some of the most successful law firms in the world carry the names they are known for? Let’s take a close look at the naming strategies they followed and find out.

5 Tips For Creating Your Own Law Firm Name

Avoid Anything Misleading

The number one virtue of law firms is credibility. To earn and maintain the trust of your clients, you need to make sure your brand name mirrors what you stand for more than in any other industry. Avoid any sort of hyperbole like calling your firm the best or greatest, and only name yourself after a location, person, or practice area if that actually represents your firm. Reputation in the world of law is hard to earn and easy to lose so only make promises that you can keep.

Professionalism Over Humor

While a little humor can work wonders in most industries, the law isn’t one of them. You wouldn’t joke around in the courtroom or on a contract, right? So forget funny and rather aim for a name that conveys professionalism and competitive expertise.

Think Twice Before You Commit

Using your surname as your law firm’s name is the most straightforward naming strategy. But don’t forget that adding your name to your firm is a life-long commitment. When your name is your brand, people will associate everything your firm and its employees do with you — and your entire family, potentially for generations to come. It can be a beautiful way to leave a legacy in the world (or to leverage your existing reputation) but don’t take this commitment lightly.

Research Your Name First

Run some research and you might get surprised about what’s associated with your potential business name. If you have a common name, there might be potentially multiple law firms or other types of companies that carry it. Symbols or common Latin expressions might also carry a double meaning that’s worth checking before you put your future success upon them.

Use The Law Firm Name Generator

Don’t get stuck in your ideation process! Use our free BizNameWiz Law Firm Name Generator and get inspired by thousands of names for law firms. Make a list of everything that describes or differentiates your law firm from your competitors, and enter those expressions in the generator. Shortlist your favorites and choose a variation that speaks to you.

FAQ – Catchy Business Names