Restaurant Business Names

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Tips for naming a Restaurant Business

BizNameWiz Writer

by Craig M.
Branding Specialist at BizNameWiz.com

The food and drink industry is a very essential aspect of our world today. Therefore the success of any restaurant is largely dependent on what it is named and what it has to offer. The name a restaurant is given can end up being one of the valuable assets or selling points of the restaurant.

How then do you set the right name for your restaurant brand, seeing the effects it has on prospective customers? There are a few pointers below that can set you up in the right track when thinking of naming your restaurant brand.

  1. Create an Identity: The importance of this cannot be overemphasized. Your brand should seek to evoke passion and demonstrate a certain connection between them and the brand. Therefore, you need to go for names that consumers would like to be associated with. One example that comes to mind is “Kentucky Fried Chicken”.
  2. Set Expectations: When people see or hear certain names, they automatically expect certain things. Make that work in your favour by going for the names that would continue to linger in their minds. You would expect words that depict meanings such as ‘taste’ or ‘inviting’ as in the case of “Cocinto Chontal” restaurant in Mexico.

Give Assurance: This is most important for the restaurant business. The name of the brand must reflect some form of assurance, lending credibility to the brand at any given time. “Taste of Pakistan” in Hounslow, UK, comes to mind for this point.

Restaurant Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!

Eleven Madison Park, New York

This successful restaurant brand has a lot going for it in terms of its name. It is simplistic and descriptive without being too complex, making it so easy to remember. How much more creative can you get? Besides, the last thing anyone who knows this brand would forget would be its location!

Kitchen at the Chapel

The brand name already tells a story, or at least opens up the imagination of people, while sparking up a certain longing in customers. Before you even go to the restaurant, you should expect to see a restaurant inside a chapel! This is an idea you should keep in mind, in case you get a little more creative about the concept of your restaurant.

Lasai

This simple, yet sophisticated name can be loosely translated to mean tranquil or leisure. Asides good food, tranquillity is something most people expect when they come into a restaurant. This automatically gives them a reason to patronize the brand as they can associate it with something they need.

Taste of Pakistan

The name incorporated by the brand depicts both creativity and attention to detail. This gives a form of assurance as well as credibility to customers. The

Don’t forget to try our business name generator!

BizNameWiz Writer

Marcus P.
Branding Specialist at BizNameWiz.com

Ideas from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Restaurant Firms are McDonald’s Corporation, Starbucks, Yum! Brands or Chipotle Mexican Grill .

Don’t forget to try our business name generator!

BizNameWiz Writer

Sandra S.
Branding Specialist at BizNameWiz.com

Ideas from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers!

Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business?

Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Don’t forget to try our business name generator!

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M.MURUGAVEL
M.MURUGAVEL
8 months ago

cloud kitchen
i want pure north indian kitchen names

hehe
hehe
8 months ago

ghetto wraps

Akinboboye seun
Akinboboye seun
7 months ago

Perfect kitchen, delight dish

Lucien Coates
Lucien Coates
3 months ago

Cuisine Savoureuse, The Chef’s Knife, Steak and More