Sportswear Business Names

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Sportswear Business Name Ideas

BizNameWiz Writer
Tips from Craig

For my name ideas, I focused on creating names that appeal to customer values using words like: Athletic, Active, Dynamic, Performance. A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant.

Here are a few name ideas I came up with:

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BizNameWiz Writer
Tips from Kate

A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. For example, some names could be: Pro Perform, Race Runners, Slippery Swimsuit, Wonder Woman.

With that in mind, here are more business names I came up with:

Generate more unique name ideas

BizNameWiz Writer
Tips from Marcus

When developing your business name, it’s useful to do a competitor analysis. Dissect and understand why their business name works for them and how you can use those techniques in your own business name. Some of the top Sportswear Firms are Nike, Adidas, UnderArmour, Skechers.

Generate more unique name ideas

BizNameWiz Writer
Tips from Sandra

When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers! Be sure to ask questions like: Does this sound like a trustworthy business?What quality of product or service would you expect to get from this business? Does the answers align with your business goals? That said, here are some name ideas to help you create the perfect business name:

Tips for naming a Sportswear Business

BizNameWiz Writer

by Craig M.
Branding Specialist at

If you are looking into starting a fitness or sportswear clothing company, the importance of a catchy brand name cannot be overemphasized. You want to give your brand a name that is exceptional and catchy, but not go overboard with something that sounds vague and cliché. There are a lot of brands that follow a set of tips, and that has helped them attract the right customers to purchase their goods and services.

Below are some tips that will help you in choosing a suitable brand name for your fitness and sportswear clothing company

  • Be Unique: First and foremost, you need a name that would totally stand out among other competitors. But, honestly, you can’t achieve this by following the same naming pattern most beginners make. You don’t need to pick something that is completely out of your niche in order to sound unique. Picking something in vogue at the moment might be what you need!
  • Keep it Simple: This rule works for most successful fitness and sportswear clothing companies today. In order to reach your target customers fast, you should choose a name that will easily attract them. Potential customers would often not bother themselves with brands that have long names unless the brand has something exceptional to offer. Nike is a perfect example of short sportswear names.
  • Explore many names as much as you can: You should also try to carry out some research, just as you are doing right now, to get suitable fitness and sportswear clothing names ideas. However, you should try writing a list of catchy words that also resonate with the goods and services you offer.

Sportswear Business name analysis

If you’re still stuck on creating some name ideas, here’s a breakdown of some of the top brands and businesses in the industry. Here I’ll explain why the name works for that company, and how the name appeals to customers. What’s more, a few more team members from BizNameWiz have added their name ideas below aswell!

New Balance

New balance is a short and simple name that quickly catches the attention of every sport and fitness enthusiast that needs something that fits perfectly. New Balance had been a successful clothing brand name in past years, and the reason for this is not far fetched to you anymore.


Adidas is a fitness and sportswear clothing company that has built a reputation and an identity over the years. Their name is short and easy to pronounce, but their quality of services and goods is their main hook. The brand name is now attributed to the quality of services they offer and easily stands out from the crowd. This is something you would also want to keep in mind while determining your brand name.

British Knights

a knight, in ancient times, was one of the most respected and noble citizens. Anyone that was a night would be accorded a whole lot of respect from both commoners and dignitaries alike. The idea behind this brand name, however, is now clearly understood. It would be expected that they would offer services and produce goods that would make anyone accord them respect. And the brand has done well to offer only the best to its customers.

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Carys Easton
Carys Easton
1 year ago

Active Glam, Movelethics, Gym Fabulous